International marketing
International marketing is science & art, based on study & creativity, also it requires an efficient knowledge in marketing strategies to convince the global consumers.
The international environment is broader, with many variables, risks & opportunities, therefore it’s market holds much hidden opportunities.
The success of the product internationally, means the success of the marketing mix as a whole, not only the product, therefore, the marketing of the product internationally necessitates the design and implementation of marketing mix elements in a balanced manner. Corresponding with the difference between the characteristics / culture of foreign consumer and the strength of competitors in the international market.
Our specialty in international marketing:-
1.Analyzing and evaluating the opportunities of the targeted markets with the diagnosis of strengths, weaknesses & challenges.
- Analyze the gap between marketing elements in product / service of the enterprise & the target market, linking its characteristics with the international consumer.
3 – Analysis of international competitors and their policies.
4- Analyzing the redistribution of economic zones for the enterprise exports.
- Design the pricing strategy for products / services of the enterprise in an international market.
6 – Translation of sites and advertising materials.
7 – Specialized marketing campaigns based on specialized marketing calendar for target markets and sectors.
- Direct marketing to targeted audience to inform them about the product / service in specialized events and exhibitions.
9 – Specialized E-Marketing simulates the mind and emotion with the cultural privacy of consumers in the target market with the full realization of its potential.
10 – Direct sales in the target markets with supervision and follow-up.
- Organize activities to develop international customers & export network.
After studying and analyzing, it was found that there are 14 challenges for enterprises to export products or services to international markets:
- Failure to analyze the gap between product / service and target market.
- High cost of “entering new market”.
- Difficult follow-up of customers and sales in international markets.
- Distance of foreign markets from the decision-making center.
- The multiplicity, diversity and intensity of external competition.
- Different uses of goods in foreign markets.
- Cultural differences & languages in foreign markets.
- Complexity of shipping services & high costs of delivering goods to overseas markets.
- Lack of information on export opportunities.
- Lack of external contacts and commitments.
- Limited capital for export operations.
- Studding issues related to competitors and their policies in foreign markets.
- Difficulty in determining the appropriate distribution channel network.
- Rapid fast changes in global markets.
To turn your enterprise international markets challenges into opportunities, contact us